5 Reasons Why Building an Author Platform Is Awesome

At least once a week, entrepreneurial authors complain about having to build an author platform.

I get it. Building an engaged, authentic audience can be a PITA — a pain in the ass.

But it can also be awesome — and here’s five reasons why.

1. More visibility = more clients = more revenue.

Building an author platform and audience requires you to share your message and put yourself out there. Whether you send a weekly email, post on social media or write articles for websites like Medium — or do all of the above — that visibility will result in more eyes on your content, more ideal clients in your orbit and more money for yourself and your business.

2. Sharing your content makes your book better.

I’ve been a professional collaborator and ghostwriter for nearly 10 years, and every entrepreneurial author I’ve worked with has struggled to know exactly what content to put in their book. Sharing your content with your audience and using objective data to figure out what resonates is key to creating a great book that not only sells to your audience, but helps to change their lives too.

3. The better you are at promoting and selling, the more successful your book will be.
The most successful authors I’ve worked…