I asked to set up a call and my next available time was two weeks away. The colleague responded and said that date was too far out for her client, who needed to make the decision sooner. Y’all — that is a red flag because publishing, or at least publishing…

I’m going to share a personal story that applies to something I see a lot in my business. My best friend from high school never went to college. And not because she couldn’t get in. She applied and was accepted to the university I went to. …

The hardest and most challenging thing you will do as an entrepreneur and author isn’t writing your book. Instead, it’s going all in on your dreams. When you go all in, you have to: Stop hedging. Stop hiding. Stop pretzeling (my word for people pleasing). Stop being a consumer in…

At the beginning of 2022, I decided to stop working with any author who had previously been self-published. There are two reasons why. The first reason is practical. Many people don’t know how much work it takes to market, promote, and sell a book. Most of the authors that were…

In 2018 I met a phenomenal woman who became one of my favorite clients and biggest supporters. Rachel Rodgers is a business coach, multimillionaire, and the bestselling author of We Should All Be Millionaires, which came out last year. …

I can help you get the book deal of your dreams. For many of you, that might sound absurd, even impossible. You have no idea how to make that happen or even what to do next. I understand, because my own publishing journey started with something really, really small. It…

I’ve worked in traditional book publishing for nearly 20 years, and a statement I hear all the time is that “books don’t make you any money.” So: this can be true, especially if and when you choose to self-publish because the money to produce the book is paid upfront by…

When I lived in New York City and worked for major publishers, I was broke. (As an editorial assistant, my salary started at $27,500 per year — and when I left Penguin 8 years later, it was only $40,000.) Around that same time, I read the same poem by Tracy…

Did you know that hummingbirds live year-round in the Pacific Northwest? Up until recently, I did not. (I promise, this fact relates to you getting a book deal.) I have the pleasure and privilege to live in Seattle in an apartment with a balcony, and when we moved in I…