Build It and They Will Come
I understand I need to build my platform but . . . [enter bullshit here]
Whether you want to write the book first, think building a platform is hard work, or want to pay someone to do the work for you — I’m here to say that there’s no one who will care more about your book (or your business) than you will.
That might sound harsh but I’ve worked in publishing long enough to know that…