Do You Know Where Your Readers Are?

Every quarter, I host planning calls with my Author Platform Builders, a group of entrepreneurs focused on growing their audience, influence, and reach with the intent to get a traditional book deal.

On this particular call, my client D — who is new to the group — shared their excitement about starting an email list (yay!) and beginning to post on social media (also yay!). The end goal, they shared, was to start building their brand and audience.

Which is great . . . until D said that they didn’t know exactly who they were writing to.

Because, like many of the people I work with, D serves a few different types of folks.

As faculty at a major university, they share their expertise with classes of students.

They also work as an executive coach with individual corporate leaders.

And they see how their advice could help people who are established in their career but want to grow into leadership and managerial roles.

D is experiencing two common problems I see a lot with entrepreneurs who have a great idea for a book — that you are trying to reach different kinds of readers who have distinct problems and needs and that those readers are not the clients you currently serve.

Which makes building an audience and author platform tricky — but not impossible.

D’s next step is to find their readers.

Do you know where yours are?

Cheers to your success,

— Meghan