Hello, Bestseller.

If you want to know how to become a bestselling author, follow my client Rachel Rodgers.

Rachel and I met in 2018, and finished our work together on her proposal in 2019. Soon after — and with my help — she landed a literary agent and later, a six-figure book deal with HarperCollins. At that point, she’d achieved the goal we had for our work together.

But Rachel didn’t stop growing her business — or her author platform.

Instead, she doubled down on her efforts after learning — from me as well as her agent and editor and probably everyone else in book publishing — that if she wanted to achieve her goal of becoming a New York Times bestselling author, her platform needed to be bigger.

How big? As big as she could make it.

At the time we sold her proposal, Rachel had roughly 36,000 followers across all her social media platforms.

Today she has double that — just on Instagram alone.

And while having 74,500 IG followers is awesome, what really matters is how she uses those followers to achieve her own goals. What matters to the New York Times is book sales. And book sales come from readers who buy books. And since only a fraction of her followers (especially those on free platforms like Instagram) will actually buy her book, she needs to grow that number to as big…