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Here’s the secret to landing your book deal.
I wasn’t always an online entrepreneur.
For the first six years I was in business, I had no email list — just a website.
The authors I worked with were celebrities, experts and some lucky individuals who had cash to spare on making their dreams come true.
But in 2013, I got the chance to work with Robyn Youkilis on the proposal for her first book, Go With Your Gut. Robyn explained how her business model was different. As a health coach, she did some one-on-one consulting but mostly sold online courses through email and social media marketing.
And she had created it all from scratch herself.
Frankly, my mind was blown.
I thought Robyn was brilliant.
And then, over the next five years, I met dozens of other online entrepreneurs — all creative and smart, all with their own niche, all doing important work, all with amazing ideas for books that would make a difference.
The only hurdle?
Publishers didn’t always get the power of sales funnels. (And still don’t.)
I would work with a successful female entrepreneur (like Susie Moore) who had an awesome idea for a book and it would get turned down by editors all over New York. The literary agent and I…