If everything worked out. . .

Photo by The Travel Nook on Unsplash

“If everything worked out, what does that look like?”
That’s the first question I ask my clients.

Sometimes, authors want their books to be New York Times bestsellers so they can use that imprimatur on everything (maybe even their Tinder profile).

But more often, the answers include beach chairs.

I work with entrepreneurs, experts and thought leaders who dream big.

These creatives tend to think of publishing a book as a stepping stone.

And I don’t disagree.

I think that at its best, a book creates what I call the “snowball of awesome” — it helps readers and expands the author’s potential for profit.

A total win-win.

But to get there, you need a special sauce.

You need a combination of editorial and marketing that will satisfy your existing fans — many of whom may have bought a more expensive, or custom, service — while also bringing new people in.

That’s a delicate balancing act.

I help my clients achieve that feat by reverse-engineering the content of their book. We work from that dream outcome backward, to fit the book into their existing business while also keeping the end goal in mind.