If You’ve Ever Wanted to Lose Weight or Publish a Book . . . (Read This)

I want to lose five pounds. So I headed to Google. There I found the usual: magic solutions (diet pills), effective but unsustainable fixes (keto, Whole30), toxic blame-the-fat-person rhetoric and some basic but boring eat-less-move-more advice.

I thought, These aren’t solutions. Clearly, there’s no magic pill. So why am I looking for it?

After all, I’ve lost weight — and kept it off — before. I know what works.

For me, that’s lots of fruit, vegetables, dairy, and meat — with very little carbs or extra sugars.

I can do that, even though it’s not fun, fancy, or a quick fix.

To lose the weight I want to, and keep it off, I’ll have to adopt this approach for weeks, months, years, perhaps forever.

Ugh, how annoying. I wish I could weigh less and stay the exact same.

That’s when the parallel hit me. Earlier this week I had a similar conversation with a potential client who needed to grow their audience before pursuing a book deal. I’ve had hundreds, possibly thousands, of conversations. Here’s how that convo tends to go:

You (the entrepreneur or expert who wants a book deal but who has a small audience) says: