Let Me Be a Cautionary Tale . . .

I’m writing this post to you on March 6, 2023.

Today’s the day that I paid off a business loan that I took out in 2021 — for what I thought was my dream.

Spoiler alert — it wasn’t.

After a client inspired me to think bigger for myself, I decided to grow my business.

Once I started advertising, marketing, and promoting my services, I got huge results. My social media and email began to grow consistently, and the clients I attracted were terrific. Some of the biggest book deals I’ve done in my career happened in 2020 and 2021.

But along the way, I had developed a bad habit that I see in my own clients, and among entrepreneurial women more generally.

I started to look to everyone else for what I should do next.

Instead of turning inward and reminding myself of what I truly wanted out of my work — and my life — I decided that I wanted a million dollar business. I wanted to be like the women I admired, who are major players in online entrepreneurship.

I decided to host a live event. And by doing so, I went against my own instinct and experience. After attending writers’ conferences for years, I knew that what’s really needed to get a book deal is slow, consistent growth and developing ideas over time.