Not an April Fool’s Joke . . . (Unfortunately)

So far in 2024, I’ve been able to celebrate two book deals with clients.

This is great news — BUT — for both books the advance was less than $100,000.

If you’ve been following me for a while, you know that I’m focused on helping entrepreneurs and experts get paid for their expertise. My typical goal is to help every client we work with on their book proposal to receive a six-figure book deal.

Since 2020, that’s happened 70% of the time.

But so far in 2024 . . . things have changed.

The good news.

Publishers are still making deals.

While less money seems to be floating around, a lower advance can benefit authors that want to write multiple books. Explaining why is too technical for an email, but essentially: It makes the numbers look better, which helps increase the chance that you’ll get royalty checks in the mail someday.

The bad news.

Publishers are being pickier.

Books and authors that would have gotten deals in boomier, more spendy times (like 2021) are being rejected now. This means that authors on the edge — could get a deal, could not — are likely better off waiting until the money comes back around again.