The True Outcome of a Book

If you are reading this and have multiple book ideas — I want you to know one thing.

Writing and publishing a book is TOUGH.

I’ve had clients compare it to childbirth.

Because I don’t have kids, I compare it to a marathon. (I’ve done five — but based on what my clients say, I suspect writing and publishing a book is tougher than running 26.2 miles.)

Despite the toughness and the challenge, entrepreneurs and experts contact me every day asking for the opportunity to work together.

That’s because y’all know what I know about books.

Books help. Books are an equal opportunity source of information, guidance, and truth. Books help me everyday and have likely helped you as well — that’s why you are here.

For entrepreneurs and experts, books are low margin and high effort.

What that means is that when you decide to write and publish a book (or grow your audience in order to get a traditional publishing deal), there’s a lot of effort involved and not a ton of profit.

That’s where the “writing a book won’t make you any money” idea comes from.

But what that leaves out is the overall effect that writing and publishing a book has on you as a leader and your business as an…