When’s the Best Time in Your Business to Write a Book?

It depends!

That said, the very beginning — what I call zero/zero/zero (zero audience, zero clients and zero revenue) is not a great time to sit down and write a book. It’s also a terrible time to reach out to someone like me and work on a proposal or otherwise pursue a literary agent or publisher because everyone involved in traditional publishing is going to go tell you to build a platform.

This can be really discouraging, especially if you know your stuff. You may have a TON of experience and stories and wisdom to share, and that’s awesome. But what you don’t have is

proof of concept and knowing what your audience wants to hear. You don’t know which of those stories resonates . . . yet. You don’t know who your ideal client is . . . yet.

That’s where business development strategies — like Platform Builders Bootcamp, which helps entrepreneurs become authors and authors to become entrepreneurs — are going to be the most helpful in moving your book idea forward.

Many of my clients come from what I describe as the “mid-tier” (and for what it’s worth, I put myself in this category). These clients have usually been in business for a few years, have success with clients, and usually make five or six figures in revenue. But their audience is modest —…