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Why I tackle marketing first
“So . . . where should I start?”
When an entrepreneur or expert or just a creative has a book idea, their instinct typically is to sit down and start writing.
But that’s not what you should do.
If you’re surprised I say that, you’re not alone. Most people assume that writing and editorial is the hardest and most important part of any book.
Most people aren’t in publishing, though, or successful authors (yet).
Creating editorial content, though important, isn’t what you should do first when it comes to writing a book. Marketing is — at least for nonfiction books.
You might be surprised to hear this from someone like me, who bills herself as a ghostWRITER and collaborator, not a marketing guru.
But the truth is that most nonfiction authors will only get a book published (traditionally) if agents and editors think people will buy it.
That’s why I start by examining the business side of the book deal with my clients.
And you should too.
Examining how your business exists today — and what kind of platform that creates for you as an author — is crucial.
