Why IDGAF About TikTok (but I’m curious about Clubhouse)

Recently I went on a bit of a rant with our Platform Builders, entrepreneurs who are building their audiences and businesses in order to get a book deal (eventually). Our Platform Builders, bless their hearts, had gotten really focused on social media. Specifically, trying to find a single strategy (or two) to grow a following faster.

I hate to break it to you, but there is no such strategy.

Instead, growth for your brand and business and message, whether it’s on social or anywhere else, is about consistency and patience. As a book proposal maven and publishing expert, I don’t want any of my clients to focus on a single platform or strategy as “the” way to success. Instead, I want to focus on conversion. What works?

What post on Instagram encourages your client to sign up for your email list?

Does a reel on TikTok actually bring more people to your free workshop?

Is your Facebook group engaging with the content you have? Is it made up of people that would be the ideal audience for your book, work and offer?

These are better questions to ask yourself as an entrepreneur and would-be author than “Should I be active on TikTok?” Because unless you are single, independently wealthy and really bored, you probably don’t have…