You Don’t Need a Book To Be a Speaker.

Yep. I said it.

Just because someone asks if you have a book doesn’t mean anything.

I know because I’ve been a speaker. I’ve also worked with entrepreneurs and experts who spoke for YEARS before writing down their thoughts into a published book. Many do keynote speeches and events before thousands of people . . . all without a book.

And yet — the idea proliferates that you need a book to be a speaker or to be a standout name in your industry or to attract an audience.

But y’all — none of this is true.

Here’s what is. Creating content is what will do all those things. But content doesn’t have to be — and often shouldn’t be — a book. There’s an exercise I do with people who think that a book will magically promote their business, explain the magic of what they do in the world, or land them on stages.

I grab a book from my shelf and I ask —

Does this book walk?

Does this book talk?

The answer is no, right?

Here’s some more questions for you to answer.

Grab your own book and play along. I dare you.

Does this book identify your ideal client? Find them?